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Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and … Read more
The web continues to disrupt traditional business models and is transforming countries, economies and industries. This is showcased by Apple today becoming the most valuable company in the world and overtaking Exxon which epitomises the traditional business of oil and commerce. Apple’s contribution to the disruption of existing commerce paradigms including the music, mobile and publishing industries has … Read more
Facebook’s strengthening grip and integration with popular culture is very evident as you go through this list of the world’s top 20 most popular Facebook pages and realize between them they have over 315 million fans. That culture reflects our movie, TV shows and music tastes including Michael Jackson, Eminem, Lady Gaga, the Twilight Saga, … Read more
Today, we take digital marketing automation tools for granted… When I first started my online journey, you needed a single tool to shorten a link for Twitter. Now, every scheduling tool in the market has this feature built in. Social media and digital marketing was simple back then. Twitter and Facebook were it and digital … Read more
In recent years, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time you post. This is why, if you want to drive traffic from Facebook, you need to … Read more