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Advice and guidance on Facebook organic reach, smart advertising and community engagement. Facebook offers a number of opportunities for individuals and businesses looking to leverage digital platforms.
It’s a dilemma… Should you pay for fame on Facebook or commit to the slow-burn of organic growth? Ten years ago, my answer would’ve been different – I strongly disagreed with buying Facebook likes and followers. But today, the game has changed. As soon as Facebook’s algorithm flipped the switch and became heavily “pay to … Read more
Mark Zuckerberg recently announced that Facebook is now Meta. Does this mean the death of Facebook? The answer is – absolutely not. In fact, it is one of the largest social media platforms, with 2.91 billion monthly active users and 10 million active advertisers, making it one of the most popular social media platforms and … Read more
Business owners across the world have been using Facebook to market their business since the inception of a business page within the Facebook organization. And why wouldn’t they? Facebook is one of the very few platforms in the world that allows you to reach people in almost every continent of the world. You can promote … Read more
The web continues to disrupt traditional business models and is transforming countries, economies and industries. This is showcased by Apple today becoming the most valuable company in the world and overtaking Exxon which epitomises the traditional business of oil and commerce. Apple’s contribution to the disruption of existing commerce paradigms including the music, mobile and publishing industries has … Read more
Facebook’s strengthening grip and integration with popular culture is very evident as you go through this list of the world’s top 20 most popular Facebook pages and realize between them they have over 315 million fans. That culture reflects our movie, TV shows and music tastes including Michael Jackson, Eminem, Lady Gaga, the Twilight Saga, … Read more