Influencer Marketing

In this article, we’ll explore the role influencers play in consumer purchasing decisions, the most popular channels for influencers, and more.

All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Influencer marketing can be … Read more

Today, brands and marketers have done away with traditional marketing strategies like TV and radio and adopted new digital marketing strategies that are better suited to modern times. One of these is influencer marketing. Influencer marketing is a marketing strategy that involves collaborating with an influencer – someone who has established a strong personal brand … Read more

Twitter has come a long way over the last 14 years. From the early days of random egg-shaped avatars screaming into the void over 140 characters about why one celebrity’s dress was better than the other to modern election cycles. The cynic might view Twitter as nothing more than megaphone-assisted political diatribes without an edit … Read more

Almost every aspect of our lives has been affected in one way or another by the pandemic. Everyone is striving hard to adapt, including businesses, creative influencer marketers, and the entire economy at large.  Considering the stay-at-home economy is a new reality, influencers have been forced to devise new and relatable content ideas that revolve … Read more